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1

ENHANCING EMPLOYEE WELL-BEING AND ORGANIZATIONAL RESILIENCE: THE ROLE OF STRATEGIC HRM IN HYBRID WORK ENVIRONMENTS
Amarpali Ahiwale
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1 – 5

2

DIGITAL NOMADS AND THE BORDERLESS WORKFORCE: RETHINKING CROSS-CULTURAL BUSINESS PRACTICES AND GLOBAL HR STRATEGIES
Amarpali Ahiwale
Full Text

6 – 11

3

THE IMPACT OF GEOPOLITICAL ISSUES ON BUSINESS STRATEGY IN MAHAD TALUKA, MAHARASHTRA
Mandar Pingale
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12 – 17

4

A STUDY ON PSYCHOLOGICAL BARRIERS AMONG MIDDLE CLASS INVESTORS TOWARDS MODERN INVESTMENT INSTRUMENTS
Ms. Sneh Gehi and Dr. Tasneem Razmi
Full Text

18 – 24

5

EMERGING GLOBAL TRENDS AND THEIR IMPLICATIONS FOR CORPORATE FINANCIAL RISK MANAGEMENT
Ms. Shweta Ghule
Full Text

25 – 31

6

EVALUATING THE EFFECTS OF NEP 2020 ON INDIAN HIGHER EDUCATION: INSIGHTS FROM STUDENT EXPERIENCES
Dr. Parita Desai
Full Text

32 – 38

7

ADAPTATION AND DISCOURSE: A CROSS-CULTURAL STUDY OF HINDI THEATRE AND ITS MASS MEDIA REPRESENTATIONS
Utkarsh Yadav and Dr. Navita Kulkarni
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39 – 41

8

A SURVEY STUDY: UNDERSTANDING GEN Z'S USAGE AND TRUST OF AI-POWERED FINANCIAL ADVISORY APPS
Ms. Sugandhi Vinod Gupta and Dr. (Mrs) Archana Kedar Prabhudesai
Full Text

42 – 48

9

GREEN CONSUMERISM VS PRICE SENSITIVITY ARE CONSUMERS WILLING TO PAY MORE FOR GREEN PRODUCTS?
Miss Apara Chakrabarty and Miss Hiya Jain
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49 – 55

10

THE STUDY OF THE EFFECTIVENESS OF THE DIVERSITY, EQUITY AND INCLUSION STRATEGIES IN THE KNOWLEDGE PROCESS OUTSOURCING INDUSTRY
Ms. Heta Parekh and Dr. Satvinder Singh Bedi
Full Text

56 – 66

11

BEYOND BORDERS: THE ROLE OF SOCIAL MEDIA AND E-COMMERCE IN THE GLOBALIZATION OF INDIAN D2C SKINCARE BRANDS
Prof. Sana A. Dhanani
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67 – 72

12

SUSTAINABILITY AND INCLUSION OF INFORMAL SECTOR: CASE STUDY OF STREET VENDORS IN GREATER MUMBAI
Prof. Dr. Moushumi Datta
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73 – 85

13

AN ANALYSIS OF DEFENSE SECTOR FOR A PERIOD FROM 2020 TO 2024
Ms. Harsha Hardasani and Mr. Gunwant Awasthi
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86 – 92

14

WOMEN ENTREPRENEURSHIP IN THE GLOBAL DIGITAL AGE: CHALLENGES AND SUCCESS FACTORS
Ms. Apeksha Chitari and Mrs. Dharmishta Mistry
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93 – 97

15

ROLE OF BEACH TOURISM IN THE DEVELOPMENT OF LOCAL COMMUNITY: A CASE STUDY OF GREATER MUMBAI
Dr. Amrita Aggarwal
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98 – 112

16

ADAPTING BRANDING STRATEGIES: A STUDY OF HOW GLOBAL BRANDS LOCALIZE FOR INDIAN CONSUMERS
Dr. Ritika Hemdev
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113 – 117

17

ROLE OF INDIAN STARTUPS ON INDIAN ECONOMY
Dr. Yuvraj R. Patil
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118 – 123

18

WAITING TIME BEHIND THE SCENES: FIXED SERVICE SURRENDER TIME FOR THE FIRST CUSTOMER
Dr. Ashwini Deshpande
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124 – 132

19

AWARENESS AND IMPACT OF THE GLOBAL CHIP WAR ON INDIA’S ECONOMIC AND STRATEGIC POSITION
Ms. Ashrita Shetty and Ms. Manvi Vishwakarma
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133 – 142

20

THE NEW BREED: QUALITIES OF SUCCESSFUL GEN Z ENTREPRENEURS WORLDWIDE
Dr. Laila Ahmed Patel
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143 – 146

21

BUILDING FAST, LEADING YOUNG: A CASE STUDY ON ZEPTO AND THE RISE OF GEN Z ENTREPRENEURS IN INDIA
Dr. Nisha Vikas Pillai
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147 – 151

22

THE IMPACT OF INTERNSHIP EXPERIENCES ON ENTREPRENEURIAL INTENTIONS AMONG YOUNG INNOVATORS
Ms. Zalak Chauhan and Ms. Shreya Ramani
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152 – 162

23

A STUDY ON IMPULSE BUYING BEHAVIOR AMONG GENERATION Z QUICK COMMERCE USERS IN MUMBAI
Ms. Manya Avlani and Ms. Yashvi Shah
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163 – 167

24

A STUDY OF GENERATIONAL DIFFERENCES IN WORKPLACE EXPECTATIONS AND WORK-LIFE BALANCE
Ms. Tanisha Nitinkumar Mistry
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168 – 173

25

THE DECLINE OF NOKIA LUMIA: A CONSUMER-CENTRIC RESEARCH OF BRAND FAILURE IN THE INDIAN SMARTPHONE MARKET
Vansh Ravindra Sapkal
Full Text

174 – 191

26

THE PSYCHOLOGY OF TAX EVASION: UNDERSTANDING INDIAN TAX BEHAVIOUR THROUGH EXISTING DATA
Ms. Shruti Thakkar and Ms. Mahek Bharmani
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192 – 196

27

A STUDY OF THE GLOBAL SURETY BONDS MARKET: FUNDAMENTALS, COMPARATIVE TRENDS, AND INDIA’S STRATEGIC POSITIONING
Mr. Vivek Sumesh Sheth
Full Text

197 – 202

28

WORKPLACE READINESS IN LIGHT OF WAGE CODE 2019: A STUDY OF MANAGEMENT GRADUATES
Aniket M. Swaraj and Dr. Shanti Suresh
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203 – 211

29

CHANGING TREND IN ONLINE SHOPPING - A STUDY OF MUMBAI SUBURBS
Ashish Mehta and Dr. Navita Kulkarni
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212 – 219

30

IMPACT OF DIGITAL STORYTELLING ON CUSTOMER ENGAGEMENT: A STUDY
Ms. Tanushree Jatania and Dr. Sriram Deshpande
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220 – 229

31

THE IMPACT OF ONLINE FOOD DELIVERY AND FOOD COMMERCE ON COLLEGE STUDENTS: EATING HABITS, FINANCIAL CHOICES, AND SUSTAINABILITY IN INDIA
Tanisha Dhandharia, Viral Panchal and Viraj Poddar
Full Text

230 – 248

32

CULTURAL AESTHETICS & GLOBAL BUSINESS: HOW INSTAGRAM INFLUENCERS SHAPE CROSS-BORDER CONSUMPTION
Ms. Salisha Talwar and Dr. Navita Kulkarni
Full Text

249 – 252

33

A STUDY ON ASSET RECONSTRUCTION COMPANIES
Dr. Sharyn Prabhakar Bangera
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253 – 256

34

THE EFFECTIVENESS OF THE 50/30/20 RULE IN PERSONAL BUDGETING IN NAVI MUMBAI
Remya Anilkumar and Shaikh Mubina Bee Afzal
Full Text

257 – 266

35

DETERMINANTS OF NPA RESOLUTION EFFECTIVENESS POST-IBC
Mr. Anshul Tewari, Ms. Prisha Doshi and Ms. Khushi Kakadiya
Full Text

267 – 273

36

AN IN-DEPTH STUDY ON INDIAN WOMEN ENTREPRENEURS AND GLOBAL INNOVATION STRATEGIES
Mrignayani Thanawala and Dr. Navita Kulkarni
Full Text

274 – 277

37

BUSINESS STRATEGY IN A DIVIDED WORLD: ANALYSING THE IMPACT OF GEOPOLITICAL DISRUPTIONS THROUGH CASE STUDIES
Miss Yasha Mishra
Full Text

278 – 286

38

ENHANCING ACCESS TO FIXED-INCOME SECURITIES: THE IMPACT OF ONLINE BOND PLATFORMS ON RETAIL INVESTORS
Palak Ajay Darji and Sakshi Rupesh Bagawe
Full Text

287 – 290

39

STUDY ON GEN Z ENTREPRENEURS IN INDIA: CREATING STARTUPS BEFORE GRADUATION
Vishakha Rajput and Siddhi Thakkar
Full Text

291 – 295

40

UPI - STEPPING STONE TOWARDS DIGITAL INDIA
Rushi Jatawadia and Shreya Ramani
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296 – 301

41

A STUDY ON ASSET RECONSTRUCTION COMPANIES
Dr. Sharyn Prabhakar Bangera
Full Text

302 – 305

42

PERCEPTIONS AND IMPLICATIONS OF ETHICAL BRANDING IN E-COMMERCE: A CONSUMER PERSPECTIVE
Ms. Suvarna Raikar and Dr. G Ramesh
Full Text

306 – 312

43

A STUDY OF JOB INSECURITY IN THE FILM INDUSTRY AMONG FREELANCE ACTORS IN MUMBAI WITH REFERENCE TO MENTAL HEALTH, PERSONAL RELATIONSHIPS AND FAMILY WELL-BEING
Dr. Mayur Vyas and Mr. Yash Dholye
Full Text

313 – 325

44

AI-POWERED EMPLOYEE PERFORMANCE MANAGEMENT: TRANSFORMING TALENT THROUGH DATA AND INTELLIGENCE
Yashi Srivastava and Dr. (Prof) Archana Sharma
Full Text

326 – 333

45

AI-DRIVEN PERSONALIZATION IN E-COMMERCE: A COMPETITIVE ADVANTAGE THROUGH DIGITAL MARKETING
Aishwarya Atmaram Patil
Full Text

334 – 344

46

CAN SUSTAINABLE BUSINESSES BECOME BUSINESS GIANTS IN INDIA? – AN ANALYTICAL STUDY OF FACTORS, BARRIERS AND CONSUMER BEHAVIOUR IN COMPARISON WITH OTHER BUSINESSES
Chirag Y., Meghna S. and Shravani M.
Full Text

345 – 353

47

CHANGING TREND IN ONLINE SHOPPING - A STUDY OF MUMBAI SUBURBS
Ashish Mehta and Dr. Navita Kulkarni
Full Text

354 – 361

48

DIGITAL SOVEREIGNTY AS A COMPETITIVE EDGE: ASSESSING THE BUSINESS STRATEGY RESPONSES TO DATA-FLOW WEAPONIZATION IN INDIA'S TECH SECTOR
Ishita Choudhary and Lavisha Jain
Full Text

362 – 365

49

EXPLORING ALTERNATIVE CREDIT RISK PROFILING METHODOLOGY TO ASSESS CREDITWORTHINESS OF PLATFORM WORKERS IN GIG ECONOMY AND HELP LENDERS MAKE DECISION
Rahul Behera, Siddhi Sondagar, Riya Jain
Full Text

366 – 375

50

IMPACT OF THE RUSSIA-UKRAINE WAR ON THE INDIAN ECONOMY
Manav Gaokar, Rayearth Jadav and Tanish Kamdar
Full Text

376 – 381

51

PERSISTENT VIOLATIONS AND INEFFECTIVE DETERRENTS: A STUDY OF CORPORATE ETHICS IN INDIA
Ms. Khushi Mehta and Ms. Riya Kapadia
Full Text

382 – 386

52

POSITIONING SHIRPUR AS A FUTURE-FOCUSED TOURISM DESTINATION
Lokesh V. Tardalkar
Full Text

387 – 391

53

PREDICTING FINANCIAL MARKET CRASHES USING A HYBRID FRAMEWORK OF REGIME SWITCHING, STOCHASTIC SIMULATION, AND ECONOPHYSICS
Srinidi Subramaniam, Ritarshi Roy, Hiya Udeshi and Arti Hadap
Full Text

392 – 409

54

TO EVALUATE CYBERSECURITY RESILIENCE IN AI-DRIVEN DIGITAL ENTERPRISES: AN INDIAN PERSPECTIVE WITH GLOBAL INSIGHTS
Anika Dave and Drashti Nandu
Full Text

410 – 418

55

UNACCOUNTED WEALTH AND ILLICIT TAX AVOIDANCE PRACTICES IN INDIA’S REAL ESTATE SECTOR: EVALUATING THE IMPACT OF GOVERNMENT CRACKDOWNS IN SECOND-TIER URBAN CENTERS
Mr. Lokesh V. Tardalkar and Miss Saakshi Rathi
Full Text

419 – 423