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Contents

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1

A STRATEGIC IMPERATIVE: EXAMINING THE EFFICACY OF EMERGING DIGITAL AND SUSTAINABLE MARKETING IN KERALA'S POST-COVID TOURISM REVIVAL
Dr. Riyas Kalathinkal, Mr. Shafi K and Dr. Shareena PP
Full Text

1 – 14

2

A STUDY ON SMART SUSTAINABILITY: INTEGRATING IOT IN GREEN RETAIL OPERATIONS
Mr.S.Sundar Rajulu, Dr.M.Abdulla and Mr Jovin Joshy
Full Text

15 – 18

3

DEPTH OF SOFT COHESIVE SOIL UNDERLYING HIGHWAY EMBANKMENT FOR LIMITING RESIDUAL SETTLEMENT
Sharifullah Ahmed P.Eng
Full Text

19 – 30

4

DEPTH OF SOFT COHESIVE SOIL UNDERLYING HIGHWAY EMBANKMENT FOR LIMITING RESIDUAL SETTLEMENT
Sharifullah Ahmed P.Eng
Full Text

19 – 30

5

THE SOCIOLOGICAL DIMENSIONS OF SOCIAL MEDIA ADDICTION AND ITS IMPACT ON CONTEMPORARY SOCIETY
Dr. Malini Nair
Full Text

31 – 34

6

THE SOCIOLOGICAL IMPACT OF SOCIAL MEDIA ON THE FORMATION OF PUBLIC OPINION AND ITS EFFECTS ON THE CONTEMPORARY GENERATION
Dr. Malini Nair
Full Text

35 – 37