Sr. No

Contents

Page No

1

IMPACT OF 360 DEGREE APPRAISALS ON EMPLOYEE SATISFACTION
Dr. Shaik Shafeequr Rahman, Dr. Y Vinodhini and Mr. Mohammad Imtiyaz Khan

1 – 3

2

A STUDY ON THE RELATIONSHIP BETWEEN HRD CLIMATE AND JOB SATISFACTION IN PUBLIC AND PRIVATE SECTOR ORGANIZATIONS
Dr. Aijaz Khan, Mrs. Asma Sultana and Mr. Mohd Farooq Ali

4 – 8

3

CAUSES OF WORK STRESS AT PRIVATE AND PUBLIC ORGANIZATIONS
Mr. Syed Muzammiluddin, Mr. Mohd Wasif Ahmed, Miss. Saba Fatima and Mr. M A Hyder Khan

9 – 12

4

PERFORMANCE MANAGEMENT IN BUSINESS ORGANISATIONS
Miss. Arshiya Arif, Miss. Meenaz and Mr. Mohammed Arman

13 – 15

5

THE ROLE OF ARTIFICIAL INTELLIGENCE IN FINANCIAL DECISION MAKING
Mr. Muhammed Nawaz, Mr. Mohammed Sartajuddin and Mr. Mohammed Sayeed

16 – 18

6

EXPERIENTIAL MARKETING
Mrs. Fathima Unnisa, Mrs. Zareen Fathima and Mrs. Nazia Tabassum

19 – 23

7

SERVICE MARKETING
Miss. Bushra Husna, Miss. Ruhi Naaz and Mr. Mohammed Saleem Pasha

24 – 27

8

THE IMPACT OF CRYPTOCURRENCY ON CONTEMPORARY BUSINESS PRACTICE
Miss. Shahnaz Begum, Miss. Ruksana Begum and Mr. Mohammed Ahmedullah Quadri

28 – 29

9

BRAND AWARENESS- A CONCEPTUAL ANALYSIS
Dr. Osman Bin Salam

30 – 33

10

BRAND PREFERENCE- A STUDY
Dr. Atiya Mahboob, Dr. Nikhat Sultana and Dr. Syed Abdul Aleem

34 – 36

11

BUSINESS TRANSFORMATION – INNOVATIVE WAYS OF DOING BUSINESS
Mr. Mohd.Ibrahimuddin, Mrs. Shahnaaz Sultana and Mrs. Shabana Fatima

37 – 40

12

CONSUMER BEHAVIOUR
Miss. Husba Sameen, Miss. Ruksar Fatima and Dr. Mohammed Ahmed Mohiuddin

41 – 45

13

DEMONETIZATION & ITS IMPACT ON INDIAN ECONOMY
Mrs. Raheem Unnisa

46 – 50

14

AN INVESTIGATION INTO ENHANCING EMPLOYEE PERFORMANCE THROUGH GRIEVANCE MANAGEMENT WITHIN A PRIVATE ENTERPRISE
Mrs. Sadiya Aziz

51 – 56

15

HUMAN RESOURCE POLICY –IMPLICATIONS OF ORGANIZATIONAL GROWTH
Mr.Mohd Nizamuddin, Mr. Md Rahman Shareef and Dr. Aseem Khan

57 – 60

16

IMPACT OF UBER CABS ON TRANSPORT IN URBAN CITIES
Mrs. Sherin Banu

61 – 71