Sr. No

Contents

Page No

1

A STUDY ON WOMEN ENTREPRENEURS ON ROLE STRESS LEVEL IN KANPUR CITY
Ruchi Patel and Smita Dron

1 – 12

2

CUSTOMER EXPERIENCE MANAGEMENT AS A PARAMETER OF FINANCIAL INCLUSION – A THEORETICAL PERSPECTIVE
Asha Rani and Dr. Parikshit Joshi

13 – 17

3

ETHNOCENTRIC TENDENCIES AMONG INDIAN YOUTH SHOWS FEMINIST LEANING
Vandita Singh Banerjee and Arshi Hasan

18 – 24

4

VISION AND MISSION AMONG THE MICRO CULINARY BUSINESSES IN SURABAYA, INDONESIA
Evi Thelia Sari

25 – 32

5

PORTRAYAL OF ALCOHOLIC CULTURE AND SUBSTANCE USAGE IN INDIAN HINDI CINEMA: A REFLECTION OF INTER-CULTURAL PRACTICES IN THE TWENTY-FIRST CENTURY
Borugadda Ananda Babu and Dr. Mahendra Kumar Padhy

33 – 36

6

CONCEPTUAL FOUNDATIONS OF THE INNOVATIVE MARKETING STRATEGY OF THE AUTOMOTIVE INDUSTRY OF UZBEKISTAN
Akramov T. A.

37 – 45

7

THE EASTERN AFRICAN POWER POOL: WHAT ROLES WATER PLAYS TO INTEGRATION?
Arka Abota Aynako

46 – 54

8

PERCEPTIONS OF MASCULINITY AMONG UNDERGRADUATE STUDENTS IN ETHIOPIA
Adugna Bersissa Merdassa and Belay Tefera

55 – 64