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Contents

Page No

1

A STUDY OF FACTORS ENHANCING EMPLOYER BRANDING IN MODERN WORLD WITH SPECIAL REFERENCE TO IT SECTOR
Dr. Tulika Saxena and Nityanand Chaurasia

1 - 7

2

FINANCIAL INCLUSION- INITIATIVES AND PERFORMANCE OF KVGB
Dr. Laxmisha A. S.

8 - 13

3

MEASUREMENT OF CUSTOMER SATISFACTION ON SERVICE QUALITY IN LIFE INSURANCE: A STUDY IN KASHMIR VALLEY
Altaf Ahmad Dar

14 - 23

4

MEASURING EMPOWERMENT AS MEDIUM OF CORE COMPETENCY OF EMPLOYEES IN CEMENT COMPANIES OF RAJASTHAN
Prof. Sunil Misra and Bhavya Pancholi

24 - 30

5

MULTIDIMENTIONALITY OF PEER PRESSURE AS PREDICTOR OF EMOTIONALAUTONOMY AND GENERAL HEALTH
Dr. Sushma Suri and Azmat Jahanand Huda Naaz

31 - 37

6

POLITICAL RHETORICS AND HISTORICAL IMAGINATION OF ASSAMESE NATIONALISM: DISCOURSE ON ETHNIC ASSERTION AND DISCONTENTMENT
Uttam Kr Pegu

38 - 43

7

WATER MANAGEMENT DURING THE DRY SEASON IN THE BETEL LEAF PLANTATIONS OF THE SOUTHERN SLOPES OF THE MEGHALAYA PLATEAU
Dr. Laitpharlang Cajee

44 - 47

8

THE ART AND ARTISANS OF BANDHEJ: A GENDERED PERSPECTIVE ON THE TRADITIONAL LIVELIHOOD OF BANDHEJ WORKERS IN JODHPUR, RAJASTHAN
Kritika Singh and Dr. Swati Banerjee

48 - 56

9

SHRINKING WOMEN
Hina Mushtaq

57 - 58

10

AN ANALYSIS ON THE TREND IN URBAN DEVELOPMENT PLANNING IN WEST BENGAL, INDIA
Chandrani Bhattacharjee and Prof. Mihir Kumar Pal

59 - 66

11

CONCEPTUAL DIFFERENCES BETWEEN ORGANIZATIONAL CULTURE AND ORGANIZATIONAL CLIMATE-AN OVERVIEW
R. Satya Pavan Kumar

67 - 72

12

CONSTITUTIONAL AND LEGAL SAFEGUARDS TO ENSURE HUMAN RIGHTS OF DALITS IN INDIA – A STUDY
S. Prabhu

73 - 76

13

ORATE OR UTILITY? : MILLENNIAL’S PURCHASE INTENTION FOR HANDICRAFTS
Gaitri Kumari and Dr. Abhaya Ranjan Srivastava

77 - 88

14

ROLE OF CIVIL SOCIETY IN SOCIAL TRANSFORMATION IN INDIA
Ankita Chakraborty and Avin Tiwari

89 - 98

15

PUSHING THE STATE TO THE MARGINS: ROLE OF NON-STATE ACTORS AND SOCIAL CAPITAL IN SOCIAL DEVELOPMENT
Dr. Sebastian N

99 - 108