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Contents

Page No

1

A STUDY ON INNOVATIVE EMPLOYEE ENGAGEMENT PRACTICES IN IT SECTOR
Sam X Kingsley Joshua

1 – 3

2

COMPARATIVE ANALYSIS OF INVESTMENT AVENUES - STOCK MARKETS ARE STILL THE LAST OPTION FOR EMPLOYED WOMEN INDIVIDUAL INVESTORS
Dr. Deepak R, Shruthi Prabhakar and Dr. B Bakappa

4 – 11

3

A STUDY ON MANAGING THE TURNOVER RATE OF FACULTY IN SELF FINANCED UG COLLEGES IN BENGALURU
Haritha M and EA Parameshwara Gupta

12 – 15

4

A STUDY ON FUTURE OF BITCOIN
Roopashri V

16 – 18

5

A STUDY ON UPANISHAD AND ITS APPLICABILITY IN MANAGERIAL DECISION MAKING
Ananth Kumar

19 – 23

6

CONSUMER BUYING BEHAVIOR OF FMCG PRODUCTS AT RELIANCE FRESH
Naveen A and Vanitha RS

24 – 27

7

A STUDY ON IMPACT OF CORPORATE ACTIONS ON STOCK PRICES
Nischitha, Darshan and Suguna

28 – 30

8

A STUDY ON WORK ETHICS AMONG NGOS, LEADS TO SUSTAINABLE DEVELOPMENT.WITH SPECIAL REFERENCE TO LANDESA (RURAL DEVELOPMENT INSTITUTE)
Nethravathi  A

31 – 35

9

EMPLOYEE ENGAGEMENT: A STRETEGIC INITIATIVE TO ENHANCE ORGANISATIONAL EFFECTIVENESS- AN EMPIRICAL STUDY IN SELECTED SERVICE ORGANISATION OF BANGALORE URBAN
Prof. Lokesha G Angadi

36 – 40

10

A STUDY ON POST DEMONETISATION EFFECT ON BANKING ACTIVITIES IN INDIA
Prof. Soumyalatha and Prof. Sunitha N

41 – 44

11

RECENT TRENDS IN DIGITAL MARKETING
Thanuja V

45 – 49

12

FRAUDULENT PRACTICES TO FINANCE FAMILY BUSINESS IN INDIA: A CASE STUDY OF NIRAV MODI
Dr. Vaishali Pagaria

50 – 52

13

ROLE OF MICRO FINANCE AND SH IN COMMERCE
Prithvi Heggade M P

53 – 58

14

PANCHTANTRA TALES: AN EFFECTIVE TOOL FOR INCULCATING LIFE SKILLS AND MANAGERIAL SKILLS IN MANAGEMENT EDUCATION
Prof. Vinay K Y and Lt. Sowmya M A

59 – 62

15

GREEN HRM – A PREREQUISITE OF 21ST CENTURY
Dr. Pradeep S and Anil Kumar K N

63 – 65

16

SOCIAL ENTREPRENEURS IN TOURISM WITH REFERENCE TO KODAGU
Soumya S N, Dr. Uday Kumar M A and Shubha V S

66 – 67

17

A STUDY ON MARKETING PROBLEMS AND EXPECTATIONS OF PADDY GROWERS IN KURNOOL DISTRICT, ANDHRA PRADESH
G. Sreenivasa Reddy and Dr. O. Ravi Sankar

68 – 71

18

RECENT TRENDS IN HRM
Mamatha R and Mahantesh G S

72 – 76

19

IMPACT OF SWACH BHARATH ON THE BEHAVIOURAL CHANGES OF KEEPING CLEALINESS OF INDIA – A STUDY OF SOCIAL MARKETING
Dr. S Ramesh and Ashwini.T.S

77 – 83

20

ASSESSMENT OF QUALITY ATTRIBUTES OF EGOVERNANCE PROJECTS
Babasaheb D. Patil and Dr. R.V.Kulkarni

84 – 87

21

INNOVATIVE HR PRACTICES OF INDIAN INDUSTRIES FOR MANAGING HUMAN CAPITAL AT WORKPLACE
B. Vijaya Lakshmi

88 – 91

22

A STUDY ON IMPACT OF GOODS AND SERVICES TAX (GST) ON HOTEL INDUSTRY IN BENGALURU
Manjunath. N, Balaji A and Anusha. L. V

91 – 95

23

FDI AND ITS COLLISION ON RETAIL ZONE WITHIN INDIA: ISSUES AND CHALLENGES
Dr. BM Rama Murthy and Dr. R G Saha

96 – 99

24

BEST PRACTICES IN MANAGING HUMAN CAPITAL
Anushree Banerjee, Asma Taj and Arijit Roy

100 – 103

25

CREATION & MANAGEMENT OF BRAND EQUITY FOR SUSTAINABLE COMPETITIVE ADVANTAGE
Dr. S. Muralidhar and Anil. N

104 – 114

26

CHALLENGES AND TROUBLES FACED BY WOMEN WORKERS IN INDIA
Ravi V and Dr. EA Parameshwara Gupta

115 – 120

27

CRM PRACTICES AND ITS IMPACT OF ON THE PERFORMANCE OF PRIVATE AND PUBLIC BANKS IN INDIA
Dr. K. Aswathanarayana and Narasimha

121 – 125

28

IMPACT OF DIGITAL MARKETING TOWARDS CUSTOMER LOYALITY
Sanjana Jacob and Teena Toms

126 – 129

29

CHANGING THE PATH OF INDIAN SYSTEM IS GST
Divya CV

130 -132

30

A STUDY ON IMPLEMENTATION OF GST IN INDIA: ON COMMON MAN’S PROSPECT
Dr. Mitali Palit

133 – 135

31

E-HRM EFFECTIVENESS IN THE DIGITAL ERA
Ume Salma

136 – 142

32

EMERGING TRENDS AND ISSUES IN DIGITAL ADVERTISING
Shaik Abdul Mazeed and R. Sarweswara Reddy

143 – 147

33

EMPLOYEE MOTIVATION: “A STUDY ON EMPLOYEE MOTIVATION AND ITS EFFECTIVENESS”
Veena. V. Savekar and M. S. Ranganatha Swamy

148 – 150

34

ETHICS FOR HUMAN EXCELLENCE: IN MODERN EDUCATION SYSTEM
Dr. Monica Ranka and Vijayalakshmi K. R.

151 – 153

35

A COMPARATIVE STUDY ON INDIAN ACCOUNTING STANDARDS (IND AS) AND IFRS AND ITS IMPACT ON COMPANIES FINANCIAL STATEMENT
Anusha L V, Pavana B S and Jaideep R

154 – 156

36

GST IMPACT ON TELECOM INDUSTRY WITH REFERENCE TO INFRASTRUCTURE FACILITIES OF TELCO ANALYSIS
M. L. Himaja

157 – 161

37

A STUDY ON “THE EMERGING CHALLENGES AND ISSUES OF PEOPLE MANAGEMENT”
Prof. Pallavi N and Prof. Priyanka

162 – 167

38

IMPACT OF CORPORATE (BONUS ISSUE) ACTION ON STOCKS IN INDIA
M Nagendra and Dr. M Suresh Babu

168 – 172

39

THE IMPACT OF ORGANIZATIONAL CULTURE ON EMPLOYEE ENGAGEMENT (WITH REFERENCE TO ORGANIZED RETAIL OUTLETS IN BENGALURU)
Prof. Maya Salimath G

173 – 175

40

A MODEL TO INTEGRATE INTERNET BASED PLATFORMS IN CLASS ROOMS FOR MODERN MANAGEMENT EDUCATION
Arijit Roy, Darshana Parmar and Anushree B Roy

176 – 178

41

A STUDY ON CONSUMER AWARENESS AND PERCEPTION TOWARDS THE GREEN PRODUCTS
Prabhakar. K, Shashikala. C. S and Dr. Sanjeev Salunke

179 – 182

42

A STUDY ON RECENT TRENDS IN 720 DEGREE PERFORMANCE APPRAISAL
Vani N, Kiran Kumar and Rohit Rammurthy

183 – 187

43

STRATEGIC HUMAN CAPITAL MANAGEMENT- NO MANAGEMENT WITHOUT MEASUREMENT
Ashwathnarayana, Umesha R and Gokul C

188 – 191

44

IMPACT OF TECHNOLOGY ON VARIOUS FUNCTIONAL AREAS OF HRM-CHALLENGES AND OPPORTUNITIES
Dr. Azra Kouser

192 - 197

45

THINK GLOBALLY, A NEW CHALLENGE TO HRM –CHALLENGES AND SOLUTIONS
Vedavathi M and Yogita Yadav

198 – 200

46

A STUDY ON “HUMAN RESOURCE ACCOUNTING AND IMPLICATIONS FOR MEASUREMENT OF HUMAN CAPITAL”
Jayalakshmi. N. A and Kruthika. T. L

201 – 209

47

SKILL INDIA A TOOL FOR ENHANCING QUALITY IN HIGHER EDUCATION FOR LATER LIFE SUCCESS: AN EMPIRICAL STUDY OF CORPORATE IN BANGALORE CITY
Bhagya G B and Dr. S Muralidhar

210 – 215

48

IMPACT ON DEMONETIZATION ON BEHAVIORIAL FINANCIAL INSTITUTION AND SERVICES
Shalini H. S

216 – 221

49

EMERGING TRENDS IN COMMERCE, MANAGEMENT AND TECHNOLOGY: INFLATION ACCOUNTING ON PROFITABILITY
Vinay M. and Anand Kumar

222 – 224