Sr. No

Contents

Page No

1

ONLINE SALES COMMUNICATIONS AND CUSTOMER RETENTION
Prof. Shakeel Ahmad and Saidalavi. K

1 – 5

2

CONSUMER’S PERCEPTIONS TOWARDS GST IMPLEMENTATION – AN ANALYSIS
Dr. D. Thiruvengala Chary and Dr. K. V. Satya

6 – 13

3

A  STUDY ON IMPACT OF GST ON PHARMA SECTOR
Dr. P. Sai Rani, Prof. CV Ranga Reddy and Anju Pramod Dubey

14 – 17

4

ROLE OF SOCIAL MEDIA IN DIGITAL ECONOMY AWARENESS: A STUDY OF UNIVERSITY STUDENTS
Dr. Muzamil Ahmad Baba and Dr. S Madhivanan

18 – 21

5

COMPETENCY MAPPING IN INDIAN IT SECTOR- A CASE STUDY
Shama Yasmeen

22 – 25

6

A STUDY ON UNDERSTANDING THE CONCEPT OF DIGITAL ECONOMY WITH REFERENCE TO STUDENTS OF MANAGEMENT PROGRAM
Syed Valiullah Bakhtiyari

26 – 33

7

IMPLICATIONS OF DIGITAL ECONOMY ON WOMEN EMPOWERMENT
Dr. Ansuya Angadi and Anusha Goud

34 – 39

8

GST’S IMPACT ON MEDICINES AN ANALYTICAL REPORT
Syed Najeebuddin

40 – 41

9

A STUDY ON IMPACT OF DEMONETISATION ON BANKING SECTOR
Arpana. D and Dr. Gajendra Naidu

42 – 48

10

DIGITAL MEANS PEOPLE TOO – A REVIEW OF IMPLICATIONS OF DIGITAL ECONOMY ON HUMAN RESOURCE MANAGEMENT
R. Vijender

49 – 54

11

EVALUATING THE IMPACT OF GST ON COMMON MAN: AN EMPIRICAL STUDY
Sri Krishna Chirumamilla and Pratima V

55 – 58

12

DIGITIZATION OF WORLD AND EMERGENCE OF CRYPTOCURRENCY
Serajul Haque and Dr. Md. Rashid Farooqi

59 – 62

13

TALENT MANAGEMENT IN INDIAN TELECOM SECTOR -SOME REFLECTIONS
Dr. Syed Khaja Safiuddin and Syed Hamid Mohiuddin Quadri

63 – 71

14

CONSUMER PROTECTION IN DIGITAL RETAILING – A REVIEW
Saneem Fatima and Shaik Wajahath Ali

72 – 74

15

DIGITIZATION AND TECHNOLOGY’S IMPLICATION ON STARTUPS: A STUDY ON UBER BUSINESS MODEL
Dr. Reshma Nikhat

75 – 79

16

ROLE OF AADHAAR ENABLED PAYMENTS SYSTEM (AEPS) IN RETAIL PAYMENTS
Prof. Shakeel Ahmad and Mehdi Bano

80 – 84

17

PAYMENT BANKS IN INDIA – OPPORTUNITIES AND CHALLENGES
Mubasheruddin Ahmed and Dr. Sardar Gugloth

85 – 88

18

GST IN INDIA: A KEY TAX REFORM
Mohammad Rukmuddin Siddiqui

89 – 91

19

DIGITAL WALLETS: A STUDY OF BENEFITS AND PROBLEMS
Dr. Syed Azher Ali, Mohd. Faisal Ansari and Firdaus Tabassum

92 – 95