Sr. No

Contents

Page No

1

ROLE OF MERIT AND POLITICS IN INDIAN ORGANIZATIONS – A CRITICAL STUDY
Dr. Dhananjay Awasarikar

1 – 4

2

HUMAN RESOURCE DEVELOPMENT PRACTICES: A DESCRIPTIVE STUDY AT HYUNDAI MOTOR INDIA LIMITED
Maria Vinu. K  and Victor. S

5 – 14

3

INDIA - CHINA RIVALRY: POTTENTIAL CLASHES IN INDO - PACIFIC REGION
Manoj Kumar

15 – 22

4

A STUDY ON EFFECTIVENESS OF ADVERTISEMENT ON FINAL SALES OF GOOD, AT ANTEL ENTERPRISES PRIVATE LIMITED
Thakur Sundeep Prasad

23 – 30

5

AN EXPLORATORY STUDY ON HUMAN RESOURCE ACCOUNTING
Swapnil L. Kate  and Dr. Pavitra D. Patil

31 – 36

6

COMPETENCY MAPPING FOR THE GROWTH OF EMPLOYEES WITH REFERENCE TO ZESTWINGS INFORMATICS PVT LTD
Neelam Sainani

37 – 45

7

ENVIRONMENTAL ACCOUNTING IN INDIA – A SURVEY OF INDIAN COMPANIES
Dr. Neetu Prakash

46 – 56

8

CORPORATE SOCIAL RESPONSIBILITY AND ITS DIFFERENT PHASES
Brijesh Yadav

57 – 64

9

J. K. TYRES: WHEELING ITS FULL CONTOL ON INDIAN ROADS
Aditya Solomon

65 – 70

10

AN EMPIRICAL STUDY ON CUSTOMER’S PROBLEMS AND CHALLENGES OF ON-LINE SHOPPING IN URBAN AREAS
 K. Sridevi

71 – 77

11

ETHICAL DECISION MAKING IN INDIAN BUSINESS SCENARIO
Dr. Suman Pahal

78 – 80

12

SAVING AND INVESTMENT PATTERNS OF SALARIED CLASS PEOPLE WITH SPECIAL REFERENCE TO HYDERABAD – A STUDY
Dr. B. Pragathi

81 – 88

13

EFFICIENCY IS TO DO BETTER THAN WHAT IS BEING DONE - TESTING ON MARKET EFFICIENCY AND VOLATILITY OF BSE’S SENSEX AND NSE’S NIFTY
Dr. I. Francis Gnanasekar and G. Arockia Stalin

89 – 94

14

EXTERNAL FACTORS OF MOTIVATION IN PRESENT JOB: A STUDY ON WOMEN SALES FORCE WORKING IN THE UNORGANIZED SHOPS IN TIRUCHIRAPPALLI CITY
Dr. Arul R.

95 – 99

15

GERMAN FOREIGN DIRECT INVESTMENT IN INDIA: AN EMPIRICAL ANALYSIS OF THE SERVICE SECTOR
Dr. Arti Yadav

100 – 107

16

TALENT ACQUISITION AND TALENT RETENTION STRATEGIES: A CASE OF EMPLOYEE PERCEPTION AT MICROLABS PHARMACEUTICALS
Kiran. P and Dr. M. M. Bagali

108 – 118