Sr. No

Contents

Page No

1

A STUDY OF COMMUNICATION CHALLENGES BEFORE A RURAL MARKETER IN INDIA
Dr. Dhananjay Awasarikar

1 – 4

2

A STUDY OF HUMAN BEHAVIOUR AND ENVIRONMENTAL SUSTAINABILITY IN DISTRICT MUZAFFARNAGAR (U.P)
Dr. Roohi Javed and Dr. Farheen Javed

5 – 8

3

A STUDY ON EMPLOYEE RETENTION NEED OF THE MILLENIUM
Sapna Thukral  and Surbhi Pahuja

9 – 12

4

AN EMPIRICAL RESEARCH ON  EFFECT OF VISUAL MERCHANDISING ON CONSUMER’S IMPULSE BUYING BEHAVIOUROF APPEARLS IN BILASPUR
Dr. Sudhir Kumar Sharma and Monika Shukla

13 – 16

5

REPUTATION AS A COMPETITIVE ADVANTAGE IN INTERNATIONAL MARKET ENTRY IN THE PHARMACEUTICAL
José G. Vargas-hernández  and Ángel Tomás Wong Dan

17 – 22

6

LONG RUN MARKET REACTIONS TO BONUS ISSUE ANNOUNCEMENTS
Dr. Swati Mittal

23 – 29

7

CORPORATE FINANCIAL REPORTING ON INTERNET – A  STUDY OF USERS’ PERCEPTION IN UDAIPUR CITY
Dr. Shankar Choudhary, Nidhi Nalwaya and Rahul Vyas

30 – 36

8

EMPOWERMENT OF RURAL WOMEN BY SELF HELP GROUP ENTERPRISES WITH SPECIAL REFERENCE TO DAKSHINA KANNADA DISTRICT
Dr. Chandravathi

37 – 42

9

GREEN RETAIL: PROMOTING SUSTAINABLE VALUE CHAIN
Sumanta Dutta

43 – 44

10

ASSESSMENT OF JOB STRESS LEVEL AMONG TEACHERS OF HIGHER EDUCATION
Dr. Meenu Srivastava and Dr Hemant Kothari

45 – 49

11

EMPLOYABILITY, INDUSTRY & SKILL DEVELOPMENT”, WRT. AURANGABAD VISION 2020
Pradnya R. Deshmukh

50 – 55

12

SELF-SERVING BIAS IN SALES FORCE
Shabnam Priyadarshini

56 – 61

13

INDUSTRIAL RELATIONS IN INDIAN PUBLIC SECTOR UNITS IN POST- LIBERALISATION SCENARIO
Hema Neelam and Naresh Guduru

62 – 68

14

PROSPECTS AND CHALLENGES OF WOMEN ENTREPRENEURS IN RURAL AREAS OF ASSAM. A STUDY WITH SPECIAL REFERENCE TO KONWERPUR AREA OF SIVASAGAR DISTRICT IN ASSAM
Pallavi Kashyap

69 – 73

15

RELATIONSHIP BETWEEN CAREER PLATEAU & JOB SATISFACTION: A STUDY THROUGH LITERATURE SURVEY
Prof. (Dr.) Ritu Gandhi Arora  and Savita

74 – 82

16

FINANCIAL INCLUSION: SERVICES AND STRATEGIES OF RETAIL BANKING
Prof. D. Suryachandra Rao and B.V.S.S. Subba Rao

83 – 87

17

MEASUREMENT OF ENVIRONMENTAL VALUES
Dr. Rohtash Kumar Garg and Anmol Poddar

88 – 96

18

AN EMPIRICAL STUDY   ON RECENT TRENDS OF TALENT ACQUISITION PRACTICES IN IT SECTOR OF INDIA
Dr. Harshita Shrimali

97 – 104

19

DIGITAL MARKETING: A SUCCESS MANTRA FOR 21ST CENTURY MARKETERS
Ekta Bansal and Mamta

105 – 109

20

KNOWLEDGE DEVELOPMENT PROCESS: SOME MODELS
Supriya  Mallik

110 – 122