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Contents

Page No

1

SMART TECHNOLOGY AND SUSTAINABILITY: COEXISTENCE, CHALLENGES, AND OPPORTUNITIES
Dr. Swapnil Kharapkar

1 – 8

2

E-COMMERCE AND DIGITAL SUPPLY CHAINS: BALANCING GROWTH WITH ENVIRONMENTAL RESPONSIBILITY
Dr. Abhijit Joshi

9 – 13

3

GST REFORM 2025 AND ITS IMPACT ON INDIAN ECONOMY
Dr Ravindra T Borkar, Dr Pramod Nandardhane and Ashwini Taksande

14 – 16

4

A STUDY ON THE IMPACT OF HEALTH AND SAFETY MEASURES ON EMPLOYEES PERFORMANCE AT PHARMA MANUFACTURING COMPANIES IN NAGPUR REGION
Akash Shrikrushna Ambilduke

17 – 23

5

ANALYSING THE EFFECT OF AUTOMATION IN PRODUCTION PLANNING AND QUALITY MANAGEMENT IN THE MIDC AREA, NAGPUR
Dr. Kishor M. Ahirkar

24 – 30

6

AN EVALUATION OF PERFORMANCE STRATEGIES IMPLEMENTED BY MUTUAL FUND MANAGERS IN VARIOUS INDIAN MUTUAL FUNDS
Kunal Devanand Mendhe

31 – 38

7

ANALYZING THE IMPACT OF STRATEGIC MANAGEMENT FOR OVERALL PERFORMANCE OF EMPLOYEES ON BUSINESS OUTCOMES
Mr. Metta Savyasachi

39 – 45

8

AN IMPACT OF SEGMENT-ORIENTED DIGITAL MARKETING ON CONSUMER PURCHASING BEHAVIOUR IN RURAL AREAS OF NAGPUR DISTRICT
Mr. Sharadchandra Shrinil

46 – 51

9

ANALYSING THE ROLE OF TRAINING AND DEVELOPMENT PRACTICES IN RURAL GOVERNMENT HOSPITALS, NAGPUR DISTRICT
Miss. Pallavi P. Meshram

52 – 58

10

ANALYZING THE ROLE OF HUMAN RESOURCE MANAGEMENT PRACTICES FOR OVERALL PERFORMANCE OF EMPLOYEES AT MANUFACTURING COMPANIES IN NAGPUR MIDC AREA
Shilpi M. Bose

59 – 65

11

GENDER EQUITY IN CORPORATE DECISION-MAKING
Farrida Daruwalla

66 – 72

12

ANALYZING THE IMPACT OF FINANCIAL MANAGEMENT IN MANUFACTURING INDUSTRIES AT NAGPUR MIDC AREA
P Swathi

73 – 79

13

AN EMPIRICAL ANALYSIS OF AWARENESS REGARDING REVERSE MORTGAGE LOANS IN THE NAVI MUMBAI REGION OF MAHARASHTRA
Dr. Amee Nagar, Dr. N. Mahesh and Dr. Krishna Kant Dave

80 – 91

14

ROLE OF FINANCIAL INVESTOR IN THE COMMODITY MARKET
Dr. Prasad M Supekar

92 – 94

15

INTELLIGENT DETECTION OF PHISHING AND MALICIOUS LINKS USING URLHUNTER AI
Bhavya Rohit Parelkar and Professor Dhanraj Jadhav

95 – 99

16

A STUDY ON FROM TRADITIONAL TO DIGITAL: HOW NEO BANKS ARE SHAPING THE FUTURE OF FINANCIAL SERVICES
Dr. Sailee Shringarpure and Dr. Sneha Hathi

100 – 105

17

ANALYZING THE IMPACT OF REWARD SYSTEMS ON THE EMPLOYEES IN PHARMA MANUFACTURING COMPANIES IN NAGPUR REGION
Shraddha Parag Kimmatkar

106 – 112

18

A STUDY ON THE ROLE OF FINTECH SOLUTIONS IN ENHANCING FINANCIAL INCLUSION AMONG GENERATION Z
Mr. Aditya Khandwe, Tejas Arun Patil and Vaishnavi Narayan Dhuri

113 – 121

19

CHALLENGES OF SINGLE MOTHERS IN INDIA: A COMPARATIVE STUDY ACROSS METRO, TIER-2, AND TIER-3 CITIES
Dr. Vikram Parekh

122 – 126

20

MANAGING REMOTE AND HYBRID WORKFORCES: HR CHALLENGES AND PRACTICES
Ms. Monika Thapar and Dr. Sandeep Chopde

127 – 131

21

A COMPREHENSIVE STUDY ON THE SCOPE AND IMPACT OF AGRITOURISM IN MAHARASHTRA
Ms. Ashvina Paul Raj and Dr. Tashmita Bose Sinha

132 – 139

22

AI-ENHANCED ESG INVESTMENT STRATEGIES IN INDIAN MUTUAL FUNDS: AN EMPIRICAL ANALYSIS OF FINANCIAL ALPHA AND SUSTAINABILITY IMPACT (2021–2025)
Ms. Farrida Daruwalla and Rushikesh Shedge

140 – 147

23

A STUDY ON ELDERLY FINANCIAL BEHAVIOUR AND READINESS FOR HEALTHCARE UNCERTAINTIES IN INDIA
Dr. Amee Nagar and Jagruti Tanawade

148 – 153

24

A STUDY ON DIGITAL BANKING, NEO BANKS & FINANCIAL INNOVATION
Ms. Farrida Daruwalla and Mr. Abhishek Lakkaraju

154 – 158

25

NAVIGATING PROFESSIONAL AND PERSONAL SPHERES: A STUDY ON WORKING WOMEN’S CONTRIBUTION TO SELF-DEVELOPMENT AND FAMILY RESPONSIBILITY
Ms. Neha Deshmukh and Dr. Sheetal Suvarna

159 – 165

26

THE IMPACT OF GENERATIVE AI ON TRANSFORMING CREATIVITY, PRODUCTION PROCESSES, AND MARKET DYNAMICS OF THE AVGC-XR INDUSTRY
Priya Dhruv Gada and Mr. Jainish Gotecha

166 – 172

27

IMPACT OF VENUE SELECTION ON M.I.C.E. EVENT SUCCESS
Pari Agarwal and Mr. Jainish Gotecha

173 – 183

28

A STUDY ON THE PERCEPTION OF PEOPLE TOWARDS CENTRAL BANK DIGITAL CURRENCIES (CBDC)
Darshan Shantilal Jain, Meet Vinod Chauhan and Dr. Priyanka Sharma

184 – 191

29

THE USE OF GENERATIVE AI AND ITS IMPACT ON ACADEMIC INTEGRITY
Chetanya Panchal

192 – 197

30

INDIAN WOMEN ENTREPRENEURS IN TECHNOLOGY-DRIVEN AND SUSTAINABLE BUSINESSES: CHALLENGES AND OPPORTUNITIES
Ms. Nishita Chivate and Dr. Sanskruti Kadam

198 – 206

31

IMPACT OF FINANCIAL LITERACY, BEHAVIOR TOWARDS THE WELL-BEING OF ELDERLY WOMEN FACING FINANCIAL CHALLENGES IN MUMBAI
Aarushi Sah and Sagar Gaikwad

207 – 214

32

INFLUENCER MARKETING AND BRAND TRUST IN DIGITAL AGE
Prof. Farrida Daruwalla and Ayush Ghag

215 – 217